We Are So Committed to Providing Clean Beauty Solutions that We Put It in Our Name (We Rebranded)
As part of our recommitment toward providing a larger, more versatile collection of clean, high-quality personal products, we recently completed a complete rebrand of our beauty and personal care product company. Our new name is Anthem: United States of Clean Beauty.
“Anthem represents my multi-cultural upbringing combined with my love of the United States and its values,” said Raj Prakash, Anthem’s founder and CEO. “With these core values in mind, Anthem is changing the paradigm not just with facial sheet masks, much of which is typically handled overseas, mainly Korea, but with our entire portfolio of new and exciting products.”
Under its old identity, Anthem long had a foothold in the single-use packaging industry supported by extensive manufacturing and supply capabilities. Those services have expanded significantly since Disposable Hygiene was founded 15 years ago, a trend that has only accelerated with the company’s acquisition of a new facility in Miami earlier this year.
Anthem’s offerings now include a wide array of turnkey development and production opportunities with a focus on natural, organic, and cruelty-free options for clients. The products they offer come in a variety of forms, from wipes and sheet masks to lotions and serums.
While Anthem offers custom formulations thanks to extensive in-house expertise of chemical engineering and microbiology, they also maintain a selection of formulas that can be integrated into clients’ products as needed. This reservoir of knowledge allows for an unusual level of flexibility in the product development process.
“We understand today’s market and our customers wants and needs,” said Prakash. “We share in their vision from concept to realization; an advantage we have had great success with is our ability to take most product development timelines and reduce these by half, significantly beating our competition in speed to market, which is very critical in today’s marketplace.”