How Do I Start a Beauty Brand?


Beauty lovers with an eye for entrepreneurialism often dream about creating a beauty brand that offers quality products to beauty lovers like them. Creating a beauty brand modeled after your own values can allow you to have control over what you bring into the world while earning a profit at the same time.

By following certain steps and employing the use of a dependable beauty product manufacturer such as Anthem United States of Beauty, beauty lovers can make their dream of having their own brand a reality. Keep reading to learn more about the steps required to start a beauty brand or how to start a skincare line, and how you can use Anthem United States of Beauty to do it.

Starting A Beauty or Makeup Brand

Starting a beauty brand doesn’t have to be overwhelming if you take it step by step. It comes down to three major stages: finalizing a plan, developing a brand and products, and promoting and selling those products.

The process of starting a beauty brand begins by deciding on how you are going to position and market your products (i.e., your “plan.). Included in your business plan will be the intent of your brand, the problems it is trying to solve, and research on the market and target demographic of customers. You’ll have to understand the marketplace, identify what is missing from it, what customers want, and where those customers are.

Coming up with a plan will also require you to understand the industry regulations, taking into account what it will take to make a safe and effective product. There are regulations in place that determine what a product can contain, how a product should be tested, and how it can be packaged and marketed. Anthem’s experience can help guide you through all that is required.

The next step in the process of creating a beauty brand is to decide on the fundamental values of your brand or what is referred to as your brand story. Decide which products you want to create and whether you want to create specific lines oriented towards a niche of the industry. You’ll have to be aware of what customers want and how you can serve their needs while keeping up with industry trends.

This step will also require developing formulas for products, which is where talented and experienced chemists come in to play. Whether you’re improving upon a tried-and-true formula for a product, such as those you will find in Anthem’s extensive turnkey library, or looking to create something entirely new, an experienced  chemist can compose a formula for a product that will be the basis of your brand.

Once the products are developed, you’ll need to start the beauty product testing process. The products will undergo tests on physical stability, chemical stability, and microbiology stability to ensure that will not harm manufacturers, retailers, or consumers when they come in contact with the product. Finally, the products would be manufactured and packaged.  Anthem has two high-tech facilities located in New Jersey and Florida where we manufacturer skincare products daily.

The final step in the creation of a beauty brand is promoting and selling the products. For this, you will probably have to use the help of designers and marketers. This is when the brand becomes a real entity that can interact with customers. You’ll have to find methods to get retailers to sell the product while coming up with creative ways for customers to see and learn about them.

The Step by Step process of Starting a Beauty Product Line

Anthem United States of Beauty is excited to offer their services to those looking to create their own beauty brand. By following industry-established good manufacturing practices (GMP), Anthem United States of Beauty can ensure that burgeoning beauty brands are provided with quality products every step of the way.

Anthem United States of Beauty can help beauty brands in the following ways:

  • Consulting – The experts at Anthem United States of Beauty can help clients understand industry requirements, along with detailed information about the costs and timelines involved in creating various products. Beauty brand creators can present the experts at Anthem United States of Beauty with problems that they anticipate encountering as part of their production process and receive thoughtful solutions.
  • Formulating – Anthem United States of Beauty employs chemists and other experts who can build the product of your dreams from scratch which would entail custom formulation or can help you build upon any one of the formulations in our existing library of products.  Either way, we can help you create your own signature new products that solve customers’ skincare and beauty problems. Our specialists are qualified to formulate an extensive array of beauty products including cleansers, moisturizers, toners, scrubs, sheet masks, mud and charcoal masks, makeup remover wipes, baby wipes, and eye masks. Once the products in your brand are developed, Anthem Beauty will ensure that all testing requirements have been met.
  • Manufacturing – Using high-quality ingredients and state-of-the-art technology, Anthem United States of Beauty creates products that allow for clients to have maximum control over product outcomes. Anthem United States of Beauty’s products are made using foreign and domestic sourced ingredients and are manufactured in the United States by experts who understand the inner workings of the beauty industry.
  • Packaging – Packaging is a crucial part of the production process because it communicates the necessary information and brand image to customers. Customers need to know about the ingredients in their product, how to apply the product, and how the product should be stored, all of which is written on the packaging. Packaging can also communicate the values behind your brand. The packaging engineer and marketing team at Anthem United States of Beauty can help you thru the design process to ensure attractive beauty product packaging that tells customers what they need to know about the product and your brand.
  • Fulfillment – Once a product is developed and packaged, it needs to be distributed to the places that will sell it. Anthem United States of Beauty can provide support and guidance as beauty brands launch their products into the world.

Get in Touch with a Custom Beauty Product Manufacturer and Supplier

There has never been a better time for companies to create their own beauty products and/or brands. With demand for thoughtfully made products at an all-time high and resources such as Anthem United States of Beauty available to all, beauty lovers can apply their drive to the creation of a unique brand that serves the needs of customers. Connect with Anthem United States of Beauty as soon as possible to learn more about how you can use our facilities and services to create a meaningful beauty brand.